Sunday, April 16, 2006

gimme a break!

When is the last time a product was bought on the basis of its advertisement? I can only remember not buying something cause it came coupled with an inane slogan which made me reach the conclusion that I never want to buy anything from a person who is so hare brained as to approve of such a ridiculous strategy to promote his product.
One of the most regressive ads on air today has to be the fair and lovely ad, which is propagating the notion that fair is beautiful and that people with dusky skins are not entitled to that adjective. Not only are they instilling the nonsensical idea in people that they have to do their best to become fair they are also insulting all those people who are beautiful and have dark skin tones, these people too are also a major part of the modeling fraternity, in fact they out number the ones with fair skin. And not content with targeting women this ridiculous brand has also launched a product for men!!!!!! Talk about cheek!!!!
Another one which makes me grind my teeth in anger are those soft drink ads, they choose the most gorgeous stars, shot them in various different oh soo "cool" situations sipping their vile product. A drink which is capable of removing all the rust from a nail is being propogated as the key to being popular and "happening", and no doubt all the stars who endorse it have never taken even a sip from it, otherwise its hard to imagine how they manage to preserve their svelte figures and glowing complexions.
Its really annoying to know that these people are conning the masses into buying their products, I wonder if a thing like an ad police could ever happen.


Moi said...

i have always hated those Fair n Lovely ads! they r crass! and i thought there's ad policing but then u know how any kinda cenorship works : it's always so misguided!!!!!!

and have i ever bought a product becoz its ad appealed to me ????? yes hutch connexion and dairy milk chocs and before that amul chocs "the gift for someone u love!" :) and yes i took to drinking milk as a kid only after that doodh doodh ad!!!!

Moi said...

hey long time , no post!

suramya said...

hi just posted one now